SSA Goes Star Trek, Tells Americans to ‘Boldly Go to’


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Gov Trekkies will appreciate Social Security Administration’s new public service campaign featuring actress Patty Duke and Star Trek legend George Takei, advising Americans to “Boldly Go to” in a series of eight Star Trek-themed commercials (see below).

In one video, Duke tells Takei that navigating the site “is so easy, even Kirk could do it.” In another, she says, “It makes the crankiest Klingon smile.”

Announcing the new campaign SSA Commissioner Michael J. Astrue said, “Social Security has a great website and the top-rated online services in the U.S. We now have a fun new way to get the word out. Having George join forces with Patty will help us reach the millions of people who can take advantage of this convenient way of doing business with Social Security. Boldly Go to to plan for your retirement and to apply online so that you too may live long and prosper.”

On a related note, SSA Chief Information Officer Frank Baitman will speak at FedScoop’s Citizen Engagement & OpenGov Summit.

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Agencies, Archives, Departments, FedScoop TV, Frank Baitman, George Takei, Patty Duke, Social Security Administration, SSA