Today Earth. Tomorrow the Milky Way.
NASA launched its own radio channel yesterday, playing a mix of new rock, indie and alternative music, along with custom-produced content aimed at speaking the language of tech-savvy young adults.
Third Rock – America’s Space Station, can be reached on NASA’s home page at nasa.gov and will soon be available through the agency’s iPhone and Droid mobile applications.
“NASA constantly is looking for new and innovative ways to engage the public and inspire the next generation of scientists and engineers,” said David Weaver, associate administrator for the Office of Communications at NASA Headquarters in Washington. “We have led the way in innovative uses of new media and this is another example of how the agency is taking advantage of these important communication tools.”
NASA is collaborating with Houston-based RFC Media to launch the station.
“Today’s 4G audience craves new music and enjoys finding it,” said Pat Fant, RFC Media co-founder and chief operating officer. “We’ve pulled out the best songs and the deepest tracks from a full spectrum of rock artists across many styles and decades. NASA features and news items are embedded throughout the programming alongside greetings by celebrity artists.”
To listen to Third Rock, visit:
http://www.rfcmedia.com/thirdrockradio/
For more information, visit:
